This post DOESN’T contain affiliate links so you may relax and learn how I scyrocketed the traffic to my website from 0 readers as of March, 1st to 45,000+ readers by the end of April.
Turned out Pinterest is an amazing tool for driving massive traffic to your website and 45,000 a month I was so happy about was just the beginning! Having right strategies of using Pinterest at hands, you won’t believe how extremely easy it is to get hundred thousands of readers monthly (providing your blog has great content, of course).
So here’s just a little more statistics to inspire you:
May Traffic – 42,000 pageviews
June Traffic – 153,000 pageview
July Traffic – 225,000 pageviews
August Traffic – 210,000 pageviews
So how did I do this? Easy! Just follow the steps I share below and you will be able to do this, too! I still use this strategy and it never failed me.
Curious? Then read on (and pay attention to the updates throughout the article)!
Don’t forget to share this article if you find it helpful! 🙂
Three months ago I had no idea what Pinterest was about, how it worked and why I even needed the account.
Then I stumbled upon a blog post from one blogger who said she gained thousands of steady traffic using Pinterest alone.
“Get out of town! You have got to be kidding me”, – that’s what I thought.
Then I went to Pinterest to check on my account. It was crapy, as if I didn’t have one! (now I know it for sure).
I wish I made screenshots of how it looked like in the beginning. I didn’t have a proper photo, nor did I bother with my profile description. Keywords? Who needs this stuff? I had 3 boards with silly names I didn’t even know why I created them. That was about it!
If that sounds like something that you have, it’s essential for you to read this post, because I will turn your world over by the time you’re done.
In case you already have a good Pinterest profile and just wanna check if you missed anything, go ahead and read what I’m going to say.
This article will be helpful for everyone, I’m sure!
So what steps did I make to come to a point where I am right now with 45K+ visitors a month? (The numbers are constantly growing. By the time I published this post, I had 50K+ monthly traffic)
For the first couple of weeks I was investigating the whole new world of Pinterest and its endless opportunities.
I have to be honest with you. I’ve read tons of tips for boosting Pinterest traffic when I just started to work on my Pinterest account. I was searching for nice pins with thousands of re-pins thinking that these bloggers might have great trust and some excellent advice for people who want to be good at Pinterest traffic-boosting game.
Some of them do have great advice. But mostly, people who write all these posts are engaged in an empty talk where somewhere on the fly they are trying to sell anything they can to you, like Tailwind or BoardBooster (that you actually don’t need), e-courses (when there are tons of helpful THE SAME information available for free), books about Pinterest success, and so on and so forth. This is what all posts like that are about. They’re about hooking you for opening your wallets wide.
And that just PISSED ME OFF!
Let me be clear. I don’t judge bloggers, nor am I against including affiliate links or personal products into the posts, because that’s actually one of the best ways to make some money from your blog. What I don’t like is too much of an empty talk, like learn these 80+ tips that will boost your Pinterest Traffic.
Oh my GOD!
You don’t need these 80 tips. This is SO overwhelming. Especially for a newbie to Blogging and Pinterest.
What you REALLY need is two simple things:
- Prepare your account in the way Pinterest sees your pins like something worth spreading
- Do several actions on a daily basis to grow the number of people you reach, which helps your pins get multiple repins and result in boosting traffic to your website.
And I’m about to tell you POINT BY POINT how to successfully manage these two steps.
I am NOT going to sell ANYTHING to you!
I just want to help you and save your time. Because I know how hard and frustrating it might be when you are searching for helpful knowledge and find nothing worthy.
So I am about to share things that changed the game in Pinterest for me. Just because I want you to succeed in Pinterest, too. And see how actually fun and easy it might be.
But first, here’s the statistical data from my Pinterest account
I started my Pinterest account in the beginning of March. The stats below shows the time period from March, 21 to April, 30.
Activity from my website
My Pinterest Profile
People I Reach
Monthly viewers (as of April, 30)
You see that I know what I’m talking about.
Can I share my Pinterest secrets with you now?
How to set up a perfect Pinterest profile
CREATE A BUSINESS PROFILE (it’s free)
Go here to make it from a scratch or just switch your usual account to a business one. You can do it in settings of your profile.
USE A HIGH-QUALITY PROFILE PHOTO OF YOURSELF (OR YOUR LOGO)
I personally think that the close-up shot of your face is best, because it means that your account is personalized and the audience understands who it is dealing with. Judging from my experience, I would rather follow a profile with a nice photo on it than a logo.
USE KEYWORDS TO YOUR PROFILE NAME
The same is with the name. Don’t call your profile your brand’s name. Make sure to put YOUR name first, plus add keywords that describe best what your account is about.
I could have been just “Jane Rudenko” or “Trip to Motherhood”, but neither contain keywords that I need.
So instead, I’m this:
Jane | Breastfeeding Tips | Pregnancy, Parenting, Motherhood & Healthy Lifestyle Blogger
All these keywords are essential in my niche and can help me bring more traffic.
TELL YOUR AUDIENCE WHAT YOUR PROFILE IS ABOUT
Describe what your blog and Pinterest account can help your audience with. The initial topic of my blog I started writing about was breastfeeding (but I’m planning to dig in deeper into motherhood, parenting and healthy lifestyle), so my profile description looks like this:
Breastfeeding tips . diet . essentials | how to boost your milk supply | baby care tips |pregnancy and parenting | healthy lifestyle
USE AS MUCH KEYWORDS IN THE “ABOUT” SECTION AS POSSIBLE
As you can see from my profile description, it’s all stuffed with the keywords from my niche I’m writing about (or I’m about to write)
MAKE YOUR ACCOUNT NICHE-LIKE (Create at least 8 niche boards)
The main idea of my blog is to make breastfeeding easy for many women who struggle with it or just want to know more about the process. So I consider my initial niche to be breastfeeding. What I did on Pinterest is I went through the search results to find all these narrow keywords in my niche and created a board for each of them. I now try to pin to this boards every single day.
This is how my profile looks like. The first place takes the board with the pins from my website. The following boards are those with narrow key words on the topic. Then I added wider keyword boards, like motherhood, parenting, postpartum, baby care, healthy lifestyle, etc. Following goes the boards that are popular throughout the seasons. My profile is finished up with group boards.
I didn’t do board covers because I personally think they are not that necessary for increasing traffic. Yes, they look beautiful and make your profile visually more appealing, but I am convinced, the traffic you get from Pinterest does not depend on how your boards look. More importantly is what your boards consist of. The high quality content is what actually changes the game!
CREATE ONE BOARD FOR PINS ONLY FROM YOUR WEBSITE (and put it in the 1st place)
There is an option to “Sort boards” in the right corner of your profile (if you are using Pinterest from your laptop). Chose “drag and drop” to sort your boards and put all Niche boards, including the one with pins from your website, to the top of the page. Leave group boards at the bottom.
STUFF EACH BOARD’S DESCRIPTION WITH KEYWORDS
Use Pinterest search to find all keywords in your niche. In the pop up menu below the searched word you will find hints on words that match your search result best.
It means that people use their combinations frequently to find pins on that topics, so make sure you put them all in the description for the boards.
FILL YOUR BOARDS WITH 15-20 PINS EACH BEFORE MAKING IT PUBLIC
Some bloggers advise to have at least 50 pins in the board before hitting the “make it public” button. I could even go with 10. As long as you add pins to it on a daily basis, you’re good to go with less than 50.
CREATE BOARDS FOR POPULAR TOPICS THROUGHOUT THE SEASON
When you’re pinning you have to think ahead of time. Pin now things that will be popular in a couple of months. Like pinning everything about Valentine’s day in December and January or pinning about the celebration of July, 4th in May.
Plus, watch for trends, important keywords, and popular topics. I’m not going to dive deeply into that. You can just google it. Start with: “What to pin in (month)” or “Pinterest Trends in May”. Explore. Study the topic through. Saving popular pins is crucial. It will bring your profile to the higher level of the outreach.
VERIFY YOUR WEBSITE (in 5 easy steps)
Step 1. Go to your Pinterest profile and click on the edit button
Step 2. Click on the “Confirm Website” button
Step 3. Copy the Code
Step 4. Add the code to your website’s <head>
Step 5. Click “Finish” back on Pinterest
You can find a step-by-step guide with pictures on this website
APPLY FOR RICH PINS (the info’s taken from here)
Step 1. Install the YOAST plugin (it will add certain meta tags to your site that Pinterest requires you to have in order to set rich pins)
Step 2. Go to Pinterest’s Rich Pin Validator ,plug in a link to any blog post on your site (except from your homepage) and click “Validate”.
Step 3. Apply! After validating, you should see a message that says “your pin’s been validated!” Then, click “apply now.” A pop up will come up with your website’s domain and “HTML tags” selected. Click “apply now” once again. Congrats, you’re done!
Ultimate guide to drive massive traffic to your website from Pinterest
PIN AT LEAST TWENTY PINS A DAY (BETTER 30)
You have to get used to pinning. It’s actually quite fun. The best strategy is to pin frequently throughout the day. I pin every 2-3 hours for 5-10 pins. It takes around 15-20 mins of my time if I’m reading the content I’m pinning and around 7 mins if I’m just checking for the links (if they’re working and don’t take me to spam websites)
Update: It seems that 15 pins is okay, too!
SAVE PINS FROM YOUR WEBSITE
The theory is this: you should save 10-20% of your pins for all others you pinned through the day. So let’s say you saved 30 pins. It means that you have to add 3-6 of your pins. I don’t always adhere to this number, but I try to save at least 2-3 pins from my blog daily.
What if you don’t have that much content on your website?
I hear you. I’ve asked myself the same question. Because this is my problem. My blog is fairly new and I don’t have many articles in it. What can I do? Instead of making 2 pins for one article, I’m making 10!
Bare in mind, pins should be either catchy, or contain helpful information so that your readers would be willing to save them to their boards.
Update: when you grow you Pinterest account up to a couple thousand of followers and have at least 25 articles on your website, you may start pinning your content more often. Make sure to have multiple pins for one article and write different description for them in order not to look like you’re spamming.
MAKE EYE-CATCHING PINS WITH PINABLE HEADINGS
The records show that Pinterest is all about pictures with natural colors. People like them, people save them. But you are welcome to try bright colors as well. Chances are, your pin will stand out in the feed and catch the reader’s attention. I have either options. Both work great for me. I’m constantly trying new colors, new styles, new writing. I like to experiment and see what goes best.
As of today, I’ve got one pin that has over 1K repins and as you can see, it’s been made with natural colors!
Headings are also important. They have to be either useful or provocative.
10 Tips to Help You Deal With Anger (from a mother who’s been there)
Stop Hating Your Child! Here are 10 ways how you can do that
Which one do you think is more clickable? 🙂
The answer is: I HAVE NO IDEA!
I try them both and see how they perform.
One more thing, red color of the headings gives the best readability. Take it into consideration.
SAVE PINS FROM YOUR WEBSITE TO ALL RELATED BOARDS (and group boards, if you have them)
Do it right after you saved the pin from your blog to the main board with your content. The more repins you’ll make in the first few minutes, the more noticeable your pin becomes for Pinterest algorithm. It then considers your pin is worth spreading, thus it will be shown in the related feeds.
Update: start from the most relative board. Then spread it to all related boards. What is better: save your new pin to 20 relative boards at once or do it gradually? I do both! Try it and see what works best for your account and audience.
PIN POPULAR CONTENT WITH THOUSANDS AND HUNDRED THOUSANDS OF REPINS
The same idea. The more popular the pin is, the more chances it brings new audience to your profile and they will be willing to subscribe to your boards (or at least one of them) and save your content to their boards.
ALWAYS CHECK WHERE THESE PINS LEAD YOU TO!
Sometimes I see a great pin (usually it has a nice clickable design and is loaded with helpful information and even sometimes it has thousands of repins) but I click on it and it takes me to an absolutely unrelated content and the website that is trying to sell something to me. This is not nice. If you don’t feel good about it, neither will your readers. Nobody likes spammy content! So why does this kind of pin have thousands of repins, if it takes you to spam? The answer is simple. People use this trick with helpful info (like infographics or just pins with some useful information on them) to get to the readers. What happens?
- People don’t check the link and save this pin just because the information on it is helpful enough on its own (that is how it gets popular and spreading)
- People click to the pin and follow the link and maybe even get interested and buy something. They don’t report the pin as spammy. (that is how the pin continues to be popular and thriving, deluding those who are looking for quality content)
So my advice is to ALWAYS check the link and even better – read the article on the website and save the pin only in case you like it. If you don’t have that much time to check for all the articles, at least check for the link (whether it’s broken or not) and the destination it leads you.
I’m not sure about the exact way how it works, but if you have many pins with broken and/or spammy links in your boards, Pinterest will not trust you anymore and won’t spread your content even if you have all the keywords in the world written everywhere! So bare that in mind.
ADD 50-100 PEOPLE DAILY TO YOUR FRIEND-LIST (FROM YOUR NICHE-RELATED BLOGGERS OR BOARDS)
I have to be honest with you, I’m not very consistent in this particular thing, but it always performs great and I see results. I add people to my friend list from my topic-related group boards or successful mom bloggers. I always see the increase in repins of my content when I send friend requests.
Update: I stopped adding new people as soon as I had my first viral pin that brought over 1,000 subscribers to my account in a month. They start growing naturally as the time went on, so now (September, 2018) I have about 5,000 subscribers, whereas in April I had about 200. I cleared my friend-list and unfollowed all accounts that I found irrelative to my niche. (You would want to be subcribed for people who are in the same niche as you are).
LEAVE COMMENTS TO POPULAR PINS IN YOUR NICHE
This is not a necessary option but sometimes it helps people find your account and if they like your content, you’ll have a nice boost in subscribers. I don’t leave comments every day. I haven’t done it for quite a while, to be fairly clear. But in the beginning I beat the bag out of anything showing some positive results.
DO THESE THINGS EVERY SINGLE DAY (with no exceptions!)
Consistency is the key to success when we talk about Pinterest. Actually, when we talk about any success what-so-ever! So try to make pining your daily habit. At first, you can set alarms during the day not to forget that you need to pin. It will take for a while to get used to it. As soon as you see the result with a traffic boost, you’d be willing to pin more and more MANUALLY every single day, because it will get even better. I promise.
Final Thoughts on Pinterest Traffic Boosting Game
I’m still a newbie to Pinterest! I started my account in March. So it’s been two and a half months roughly. I haven’t cracked Pinterest algorithms yet, nor have I got a single viral pin…
But I trust my intuition here. And my Pinterest Stats says it all. I have 350 subscribers, 1.1 million outreach, my pins are saved on a daily basis and I have stable traffic coming to my website from 1500 to 4000 people A DAY!
Isn’t that A GREAT RESULT?
IN 2.5 MONTHS.
I am more than happy with it. And I continue to explore what else I can do to perform better in Pinterest.
The BEST thing is that the numbers are CONSTANTLY GROWING! Yes, there are days when I have a slight decrease in traffic (down to 1.5K) but the general picture is that all numbers are growing and where there is a decrease in traffic, there will surely be an upswing and I’ll get 4K traffic daily with hundreds of re-pins.
As you can see, I’m doing great without Pinterest schedulers, e-courses and books. So can you! I have no intention to sell these things to you. Because I don’t believe they are worth spending money for.
Yes, I won’t earn any commissions from this post. But I don’t want to. I don’t have any intentions to sell things I don’t believe in.
Pinterest is easy, simple and fun. If I managed to grow my account from a scratch into an eye-catching business profile with over 1 million outreach, knowing nothing about Pinterest (seriously, I had zero knowledge), you will, too! I have no doubt in that.
I just LIKE pinning. Because it’s fun. You find so much new stuff in Pinterest. It’s like investing time in your self-education, which is nowhere around boring. Where in the process you help people (your subscribers) to get quality content and safe time for searching for information they need. Isn’t that great? You bet it is.
Remember: great results are always about good quality work and consistency that takes time and investment (of your energy and a little brain work into it!)
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